For Das Büro des Präsidenten. Realization of the new identity of a Sekundarschule situated in Berlin-Spandau.
The Wolfgang-Borchert-Schule is a school focused on the professional orientation, as well as the personal development, of every student. The educational team accompanies them individually in the development of their full potential in order to place each of them in a appropriate apprenticeship or university.
In regard to their singular work with the students, an education which mix structure and freedom, we took inspiration from exercise school books to develop an identity based on a grid variation. Displayed as light backgrounds, they also are the base of every other elements, which gives them a peculiar touch. Thereby the typography abrupt & unfinished look tends to support singularity and experimentation. We lightened up the result by letting the second main elements, the forms, live outside the grids. It gives the concept flexibility and creates a duality between the structure to grow on and the liberated self expansion.